Local Baltimore business, BFG Financial
Advisors, received the 2023 Ascend Award for Innovation during the annual
Ascend Financial Advisor conference hosted by Kestra Financial in February. The
Innovation Award recognizes a visionary business that is blazing a contemporary
trail in the industry with cutting-edge technology, next-generation service or
marketing models, or other programs designed to evolve the business of wealth
management advice. The recognition comes with a $5,000 donation to Junior
Achievement of Central Maryland, the organization chosen by BFG.
BFG Financial Advisors earned this award based on the unique
models put into place over the last few years. The team, led by CEO Eric
Brotman, introduced a cooperative business model aimed to not only grow their
own practice, but other advising firms as well.
By identifying what makes each firm different–both the
strengths and the weaknesses–the team sought out firms that have complementary
gaps and established strategic partnerships. They broke away from the
competitive mindset of the industry in order to forge a path for cooperative
business models in which rising tides truly raise all ships.
Taking it a step further, the leaders of the firm have
hosted educational webinars and spoken at conferences explaining the success of
these cooperative business models and teaching other firms how they can
implement similar changes.
Not only did BFG find partners to fill gaps in their
practice, but they also revolutionized their processes to remove those gaps all
together.
In 2020 amidst the financial devastation of a new pandemic, they
saw what was missing in the financial planning industry: accessibility. It was
clear that the pandemic disproportionately affected the less wealthy and that
better planning could’ve made a difference. After weeks of recalculations and
identifying processes that could be streamlined, BFG began to offer services
without an asset minimum in a way that was transformative for clients and
profitable for the firm.
This change–aptly named Financial Planning for All–gave
formerly ignored families an advisor to turn to and gave the firm a training
ground for newer advisors. Without the complexities of planning for the
ultra-wealthy, associate advisors could take the lead on these clients, helping
the upwardly-mobile meet their goals while taking great steps in their own
careers.
Contact
16 Greenmeadow Drive,
Suite 201
Timonium, MD 21093
410-252-4555 | info@bfgfa.com
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Copyright 2024 BFG Financial Advisors
Securities offered through Kestra Investment Services, LLC (Kestra IS), member FINRA/SIPC. Investment advisory services offered through Kestra Advisory Services, LLC (Kestra AS), an affiliate of Kestra IS. Neither Kestra IS nor Kestra AS provide legal or tax advice and are not Certified Public Accounting firms. Brotman Financial Group, Inc. and BFG Financial Advisors are not affiliated with Kestra IS or Kestra AS.
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